Demographics and Workforce

Winona's Demographics

Founded by a steamboat captain in 1851, Winona’s location in the southeast corner in Minnesota on an island in the Mississippi River made it a transportation hub and one of the world’s richest cities by 1900.  This legacy remains in the form of historic buildings, an ongoing harmony with the river, and an economy that still thrives. 

Surrounded by bluffs and water, the beauty of Winona reflects the high quality of employment, education, and recreation its residents enjoy.  Diversity is carried through Winona’s industry, shopping, education and people.  A wealth of more than 100 manufacturers keeps the economy diverse and healthy, with no single dominant player.

Demographics Summary (PDF)

Economic Development Region 10: Southeast

Winona County Profile


Winona has an active and skilled workforce available to meet the needs of business and industry. The diverse employment base across a large range of industry sectors can help meet your workforce needs. Workforce training is provided through local and state programs. 

Click through the tabs below to view more specific workforce statistics and demographics and learn about the workforce training available to local businesses.

  1. Port Authority of Winona

  1. Employment by Industry (Winona Area)
  2. Employment by Industry (Surrounding Counties)
  3. Median Hourly Wages
  4. Unemployment
  5. Workforce Training

Employment by Industry Winona Area

SupersectorCity of Winona Winona CountyWinona Labor Market Area
Total, all industries18,00923,215109,198
Natural Resources and Mining214891,713
Trade, Transportation and Utilities (private-sector)3,5774,56024,502
Financial Activities 5256155,843
Professional and Business Services1,5601,7438,368
Education and Health Services5,0455,70232,856
Leisure and Hospitality 1,9422,28310,686
Other Services356526
Public Administration6598114,328
Source: MN Department of Employment and Economic Development and WI Quarterly Census of Employment and Wages (1st Quarter 2022) 


The Winona labor market area includes those counties that supply a large number of commuters to city businesses: Winona, Houston and Fillmore counties in Minnesota, and Buffalo, Trempealeau and La Crosse counties in Wisconsin.